Careers

The successful candidate will be a creative, outgoing self-starter, and a proactive team player responsible for:

• Managing planning, flawless execution, and analysis of all email campaigns including customer segmentation, list selection, automations, testing protocol, and technical execution
• Collaborating with marketing managers to design email campaigns, manage campaign calendar, define performance objectives, develop testing strategies, and provide recommendations for optimization
• Managing and driving timely execution of the email calendar, including nurture, trigger, stage, and re-targeting campaigns within the marketing automation platform
• Collaborating with marketing managers to develop high-performing creative assets; writing and assigning content for monthly newsletters, customer retention and lead generation emails
• Designing, implementing, and analyzing testing strategies for improving email results
• Ensuring emails follow industry policies and best practices, including compliance with CAN-SPAM, CASL and GDPR
• Maintaining voice and brand in all customer and prospect communication.
• Keeping abreast of CRM and campaign standard methodologies, new Salesforce Marketing Cloud features to optimize platform capabilities and campaign performance

The position requires:

• Bachelor’s degree
• 2 to 4 years of experience in interactive marketing and/or communication
• Demonstrated success in creating, executing, and analyzing email marketing campaigns
• Demonstrated skill in using HTML and CSS to build emails
• Experience with email automation, HTML, and email marketing software platforms required.
• Experience managing and growing list size of 500K+ emails
• Experience creating email templates quickly and efficiently
• Demonstrable knowledge of setting up A/B testing for email marketing.
• Some experience with Salesforce Marketing Cloud and/or Exact Target, Photoshop and the Adobe Creative Suite a plus
• Excellent communication organizational, analytical, data interpretation, strategic thinking, and problem-solving skills

The successful candidate will be a creative, outgoing self-starter and a proactive team player who will serve on the working team charged with developing and managing our bestselling print- and web-based data-management systems. The Implementation Specialist will be responsible for:

• Developing and delivering effective interactive product training sessions and webinars
• Creating and developing effective instructional content to support users
• Providing accurate and timely set up and maintenance of on-line product subscription accounts
• Partnering with vendors and external technical support providers, to ensure effective and efficient support; document and escalate (as needed) technical support issues
• Establishing relationships with key customers to assist with market research and product beta testing
• Working with product marketing team to define and implement customer communications strategy, establishing and maintaining web community and network for products

The position requires:

• Bachelor’s Degree
• at least 1 year of experience in a product training, product marketing, or publishing-related position
• Intermediate proficiency in computer operation and the Microsoft Suite programs
• Experience using web-based applications and/or databases
• Excellent telephone presentation skills with demonstrated ability to disseminate technical, educational, and regulatory information
• Excellent writing and content creation skill
• Excellent time-management, organizational, communication, and problem–solving skills
• Knowledge of the education or early childhood education marketplace is a plus

The motivated, customer-focused Marketing Manager  is a key member of a dynamic team dedicated to supporting the work of educators. The successful candidate will be a creative, outgoing, and resourceful self-starter with 3-5 years of experience, and plays a pivotal role in achieving the company’s goals. Reporting to the Marketing Director, the Marketing Manager will:

• Develop and drive comprehensive, integrated marketing plans comprised of demand generation, thought-leadership, lead nurturing, and sales and customer service enablement to create awareness, engagement, and sales.
• Build and maintain a deep understanding of audience needs, market landscape, and competition to ensure messaging and materials resonate with customer needs
• Partner with the digital marketing team to launch and synchronize efforts across digital channels and market segments, and to define, monitor, and report on key performance indicators.
• Strategize with marketing and sales teams to create content for blogs, websites, email, social media, and sales tools including one-pagers, landing pages, white papers, and outreach campaigns.
• Prioritize and allocate resources to reach target market segments through an optimal mix of direct mail & email, social media, advertising, conference promotion, publicity, partnerships, and other avenues.
• Manage day-to-day marketing activities to ensure successful customer targeting, positioning, messaging, and branding.
• Monitor marketing plan performance in order to meet sales, lead generation and brand awareness goals.
• Conduct regular and relevant market research to develop customer insights and strategies for market growth.
• Foster and sustain strong relationships with authors, influencers, and organizations to develop outlets for communication and stay abreast of trends.
• Maintain strong cross-team communication and collaboration within the marketing team and across the organization.

This position requires:

• Bachelor of Arts degree
• 3-5 years of marketing experience, preferably in a publishing or educational environment, that includes a combination of
  • Marketing strategy
  • Content marketing
  • Product marketing
  • Email & Social media marketing
  • Direct mail
  • Marketing automation
• Demonstrated proficiency in applying best practices in marketing communication and marketing management
• Excellent critical-thinking, organizational, project management, and process-building skills
• Excellent communication, writing, negotiation, and problem-solving skills
• Ability to think creatively and conceptually as well as analytically
• Intermediate Proficiency in Microsoft Office Suite of programs

The successful candidate will be a quick learner who understands business, an organized outgoing, and resourceful self-starter and has a genuine interest in supporting a growing sales organization. Reporting to the Sales Director, the Sales Operations Specialist plays a pivotal role in achieving the company’s goals by partnering with stakeholders in marketing, product development, finance, and IT to:

• Drive Salesforce initiatives for the Sales division. Support sales representatives in maintaining up to date, complete, and accurate data in Salesforce
• Implement and oversee integrated sales and customer data processes and documentation
• Liaise with marketing stakeholders to implement efficient data processes for feed leads and opportunities to sales representative
• Partner with IT stakeholders to design steady data streams between various source technologies
• With Sales Director and Sales Manager, review RFP, bid and other sales opportunities for possible submission
• Curate content for and archive various RFPs, bids, sales plans, contracts, and other sales documentation
• Ensure the successful integration and service delivery for various sales contracts and initiatives
• Stay current on sales drivers and the competitive landscape and conduct regular and relevant customer data review to develop customer insights and sales strategies for growth.
• Support Sales Director in the day-to-day management of sales activities to ensure alignment of regional sales plans and product sales goals
• Prioritize resources and opportunities in accordance with annual goals and budget.
• Develop and maintain relationships with customers, consultants, experts and colleagues

This position requires:

• Bachelor’s Degree or equivalent work experience
• Minimum 3 years of sales operations, marketing support or business development experience, focus on Early childhood and/or K-12 education product sales preferred
• Success in building internal and external business relationships
• Proficient in Excel, Salesforce, Word, PowerPoint
• Aptitude for learning and using various software
• Excellent communications skills
• Ability to work independently
• Excellent critical-thinking, organizational, project management, and process-building skills
• Excellent communication, writing, negotiation, and problem-solving skills